The fact of observing, of first being a child, then a boy, then a man — an adult who likes to understand and observe
is definitely one of the motivations that drives you to do a job like this.
Today, I manage creative and product development aspects
and also the purely analytical side of merchandising.
It is work with constant synergy and teamwork.
Bringing out a strategic purpose for the company from very different people, with very diverse backgrounds,
using very different tools. This is the really enriching thing.
It creates a strong bond, a connection that from my point of view is fundamental.
It creates personal growth and makes people feel part of a common project.
What does merchandising mean?
Basically, merchandising is 360-degrees the strategic identification of an opportunity in a reference market
related to coordination among style, product, and market.
So, it is a core function from the point of view of the creation of the collection.
The world of men's clothing
has undergone a complete metamorphosis, especially during the last 10 years.
Clothing very often describes a historical context,
describes something that is above and beyond a simple product bought in any kind of distribution.
Canali has a very strong history,
a very strong tradition,
a very strong rigor given by its Heritage.
It is a very important moment for the company.
Companies that have a great historical basis
today need to approach business in a more dynamic and fluid way.
We nobilitate fabrics through skillful tailoring
in a very stable, very reliable production process.