WEBVTT

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The fact of observing, of first being a child, then a boy, then a man
— an adult who likes to understand and observe

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is definitely one of the motivations that drives you to do a job like this. 

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Today, I manage creative and product development aspects

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and also the purely analytical side of merchandising. 

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It is work with constant synergy and teamwork. 

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Bringing out a strategic purpose for the company from
very different people, with very diverse backgrounds, 

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using very different tools. This is the really enriching thing. 

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It creates a strong bond, a connection that from my point of view is fundamental.  

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It creates personal growth and makes people feel part of a common project.

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What does merchandising mean? 

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Basically, merchandising is 360-degrees the strategic identification
of an opportunity in a reference market

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related to coordination among style, product, and market.

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So, it is a core function from the point of view of the creation of the collection.

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The world of men's clothing

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has undergone a complete metamorphosis, especially during the last 10 years.

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Clothing very often describes a historical context,

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describes something that is above and beyond
a simple product bought in any kind of distribution.

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Canali has a very strong history,

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a very strong tradition,

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a very strong rigor given by its Heritage.

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It is a very important moment for the company. 

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Companies that have a great historical basis

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today need to approach business in a more dynamic and fluid way. 

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We nobilitate fabrics through skillful tailoring

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in a very stable, very reliable production process.