WEBVTT 00:00:07.760 --> 00:00:11.040 I am Matteo Rizzi, Marketing Director for Canali. 00:00:11.040 --> 00:00:21.240 For me, communication means to unite, to put together realities and identities, even if they are distant, different from each other. 00:00:21.240 --> 00:00:28.640 It is the possibility to transfer dreams and stories in an empathic way, too 00:00:28.640 --> 00:00:36.120 to represent all the value, commitment and history of a product. 00:00:39.040 --> 00:00:43.760 My first day at Canali was a cold but very bright Monday in early December. 00:00:43.760 --> 00:00:51.360 It was the first time I would come to these offices and this neighborhood in Porta Nuova, 00:00:51.360 --> 00:00:58.560 which embodies the city of Milan that elevates, the city that grows and gives you so much energy and positivity 00:00:58.560 --> 00:01:03.360 which is what I then found inside the office. 00:01:03.360 --> 00:01:11.520 Canali is a company that has always been characterized by great resilience and innovation. 00:01:11.520 --> 00:01:17.240 Strong values that have also allowed the family to expand, 00:01:17.240 --> 00:01:26.080 as an entrepreneurial family that today is also made up of its collaborators. 00:01:30.280 --> 00:01:41.520 Canali Anthology is a project that was born from the desire to make the heritage of this company visible. 00:01:41.520 --> 00:01:54.520 which mainly consists of the faces and stories and hands of the people who every day contribute to create Canali’s products and collections. 00:01:56.320 --> 00:02:04.400 An anthology in some way is a selection of stories, testimonials and memories. 00:02:04.400 --> 00:02:11.720 Remembering and collecting are two characteristics of the human soul. 00:02:11.720 --> 00:02:17.120 The fact that certain people were emotional in telling their stories 00:02:17.120 --> 00:02:24.120 means that the stories of their lives have somehow become deeply connected to the company's history 00:02:24.120 --> 00:02:35.080 which reinforces even more the perception I had when I joined Canali, that the family is not only an entrepreneurial family, 00:02:35.080 --> 00:02:42.200 but a family made up of all the hundreds and thousands of Canali collaborators in the world. 00:02:45.160 --> 00:02:55.760 I imagine Canali as even stronger in five years, a brand that will be more and more aware of its values 00:02:55.760 --> 00:03:03.320 and its history, and from that will draw strength and inspiration to design its future.