I am Matteo Rizzi, Marketing Director for Canali.
For me, communication means to unite, to put together realities and identities, even if they are distant, different from each other.
It is the possibility to transfer dreams and stories in an empathic way, too
to represent all the value, commitment and history of a product.
My first day at Canali was a cold but very bright Monday in early December.
It was the first time I would come to these offices and this neighborhood in Porta Nuova,
which embodies the city of Milan that elevates, the city that grows and gives you so much energy and positivity
which is what I then found inside the office.
Canali is a company that has always been characterized by great resilience and innovation.
Strong values that have also allowed the family to expand,
as an entrepreneurial family that today is also made up of its collaborators.
Canali Anthology is a project that was born from the desire to make the heritage of this company visible.
which mainly consists of the faces and stories and hands of the people who every day contribute to create Canali’s products and collections.
An anthology in some way is a selection of stories, testimonials and memories.
Remembering and collecting are two characteristics of the human soul.
The fact that certain people were emotional in telling their stories
means that the stories of their lives have somehow become deeply connected to the company's history
which reinforces even more the perception I had when I joined Canali, that the family is not only an entrepreneurial family,
but a family made up of all the hundreds and thousands of Canali collaborators in the world.
I imagine Canali as even stronger in five years, a brand that will be more and more aware of its values
and its history, and from that will draw strength and inspiration to design its future.