WEBVTT 00:00:08.520 --> 00:00:11.360 I am a positive person 00:00:11.360 --> 00:00:17.280 so I am always considering issues as something that can be overcome 00:00:17.280 --> 00:00:21.680 which also creates an opportunity for further improvement. 00:00:23.000 --> 00:00:27.080 I have been at the company for 11 years now, definitely a long journey. 00:00:27.080 --> 00:00:31.000 I joined this company, this project, because 00:00:31.000 --> 00:00:38.080 from day one I realized that its “content” was different as compared to my previous experiences. 00:00:38.080 --> 00:00:42.240 The 5G technology of Canali: great people, 00:00:42.240 --> 00:00:49.800 a great product, a great history, great passion, and a great customer orientation. 00:00:49.800 --> 00:00:56.480 These 5 aspects together represent the pillar of this company 00:00:56.480 --> 00:01:00.400 which is instilled in all of our people, at all levels of the organization. 00:01:02.560 --> 00:01:07.600 This family business, this environment is very strong within the company, 00:01:07.600 --> 00:01:10.160 we want to share it with our clients. 00:01:10.160 --> 00:01:15.160 Our mission is to try to replicate this attention to detail within the stores 00:01:15.160 --> 00:01:20.120 thinking first above all, about our customers' needs, requirements and desires.  00:01:20.120 --> 00:01:24.480 We like to consider our boutiques as small clubs  00:01:24.480 --> 00:01:30.920 where customers can come and visit us to share the world of Canali. 00:01:30.920 --> 00:01:35.120 The Canali world must surround them, must embrace them 00:01:35.120 --> 00:01:41.680 because we believe that the success of our company is possible thanks to customer appreciation. 00:01:43.640 --> 00:01:48.560 The challenges of retail, of course, as are the challenges of the company, are to try to 00:01:48.560 --> 00:01:52.800 continue this path with clients who evolve 00:01:52.800 --> 00:01:57.240 and so offer them a product which is more and more contemporary 00:01:57.240 --> 00:02:01.320 and also manage to be attractive and credible to consumers 00:02:01.320 --> 00:02:04.520 who may have never considered the Canali brand  00:02:04.520 --> 00:02:09.720 as a hypothetically interesting brand for their taste. 00:02:12.040 --> 00:02:15.760 The human context in Canali is highly gratifying. 00:02:15.760 --> 00:02:20.680 We work hard, we carry out many projects, and face many challenges, 00:02:20.680 --> 00:02:24.440 but at the same time there is a very strong team spirit. 00:02:24.440 --> 00:02:28.680 Every morning we go to work with a smile on our face. 00:02:28.680 --> 00:02:32.200 For me, this a crucial aspect.