WEBVTT 00:00:08.040 --> 00:00:17.360 The transformation process is something that certainly never ends. It is hard to even define a starting point. 00:00:19.240 --> 00:00:22.520 I have been working at Canali for 15 years.  00:00:22.520 --> 00:00:28.800 I am Chief Information Officer not only for Canali Italy, but also for all of its foreign branches.  00:00:28.800 --> 00:00:34.720 We also take care of technological and process innovation. 00:00:34.720 --> 00:00:43.720 In these 15 years the company underwent a huge transformation in structure and management tools.   00:00:43.720 --> 00:00:51.280 Clearly, when you introduce technological innovation or important process changes, 00:00:51.280 --> 00:00:56.440 a key aspect is to get everyone on board from the beginning of the project. 00:00:56.440 --> 00:00:59.120 A matter of form, but also a matter of substance. 00:00:59.120 --> 00:01:09.280 Projects succeed and you get positive results when you involve all the actors from the beginning. 00:01:11.880 --> 00:01:24.160 One of the strengths of this company is the way in which the relationships between us, and others are managed at all levels. 00:01:24.160 --> 00:01:28.960 This is certainly possible thanks to a family heritage 00:01:28.960 --> 00:01:31.960 that has translated over time into a style. 00:01:31.960 --> 00:01:35.840 It is about having a line, keeping it and sharing it, 00:01:35.840 --> 00:01:41.640 And in our case, the line is certainly tailoring, but also a true belief in “Made in Italy”. 00:01:41.640 --> 00:01:50.040 Clearly, technology should enable us to produce quality garments by optimizing our processes.