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To best describe Shanghai, I can borrow from an old Chinese proverb:

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“countless rivers all run to the same sea”. It is inclusive.

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Shanghai is a vast metropolis.

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Tens of millions of people live and work in this city everyday.

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It is beautiful, with a very long history.

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But it is also a great place for China to show itself to the rest of the world. A window.

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To get an idea of how fast China is developing in the future,

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I think Shanghai’s current status is the most representative, in this sense.

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I think Shanghai’s current status is the most representative, in this sense.

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It is an elegant, classy city.

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If we look at all the top luxury brands,

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they all have a strong presence in Shanghai, even with fashion shows.

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The Shanghai Fashion Week is also up there with Paris, Milan, New York, Tokyo,

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so we can really say Shanghai is strongly connected with fashion.

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For Canali, being in Shanghai is a sign to all of China

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that it truly wants to be present in the most competitive Chinese city,

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bringing its clients not only its excellent products,

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but also the experience of the values and culture behind them.

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Chinese consumers like to have an expanded experience of shopping,

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being able to also spend time with friends or family for a movie,

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or enjoy an afternoon tea or dinner with colleagues.

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We really focus on communicating our guests our own idea of ‘Italian-ness’, right from the window.

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It is crucial to establish that cultural connection with our guests from the entry point.

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Then, when our guests walk into our store, they deserve to have that immersive feeling

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of being in a space of refined Italian culture:
through the atmosphere, and through our Made in Italy products.

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We have been, and always are, communicating the extraordinary craftsmanship that defines us,

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and how we are constantly trying to reinterpret it

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in the discreet, elegant way that defines our garments.

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Our products give our guests the feel of a true, timeless classic.

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Our mastery of fabric and the details are at the very heart of our philosophy.

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Also, our presence in city like Shanghai really gives local businesses a chance

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to better understand how male counsumer habits are evolving.

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This is why I think that, together, Canali and Shanghai are a win-win situation. For everyone.