WEBVTT 00:00:08.520 --> 00:00:12.040 Everything about New York City is ever changing. 00:00:12.040 --> 00:00:18.480 There are very few things that we all share in common except for proximity, pride and dedication to the hard work. 00:00:18.480 --> 00:00:22.120 We are at the forefront of everything. We are extraordinarily diverse. 00:00:22.120 --> 00:00:24.960 In New York, eight hundred languages are spoken. 00:00:27.200 --> 00:00:29.600 New York is fearless. People think out the box. 00:00:29.600 --> 00:00:32.200 People dress how they want to dress. 00:00:32.200 --> 00:00:34.720 There are no boundaries. It is electric. 00:00:34.720 --> 00:00:37.320 When you come to New York, you do feel the energy. 00:00:39.080 --> 00:00:42.240 Fashion in New York is part of who we are. 00:00:42.240 --> 00:00:46.480 Canali is part of New York, the same way the stock exchange is part of New York. 00:00:46.480 --> 00:00:49.120 We have been dressing gentlemen here for ages. 00:00:49.120 --> 00:00:54.560 We are part of the landscape. We try to be part of that fashion conversation. 00:00:54.560 --> 00:00:57.880 We want to be at the edge of fashion, but still kind of classic. 00:00:57.880 --> 00:01:00.360 So it is a great striking balance between all of those. 00:01:00.880 --> 00:01:06.720 The New York men see Canali as something that they can rely on to want to propel their careers. 00:01:06.720 --> 00:01:10.200 It gives them a sense of position. It is an international appeal. 00:01:10.200 --> 00:01:14.040 It transcends culture and transcends taste level. 00:01:14.040 --> 00:01:21.280 Canali gives them an international sense of immediate style and approach that they would not have with many other brands. 00:01:22.440 --> 00:01:24.720 When a customer comes in with a challenge, 00:01:24.720 --> 00:01:28.600 it is one of our favorite things, to see how we are going to rise to meet it. 00:01:28.600 --> 00:01:33.520 Because, again, we are New Yorkers, too. So we are going to rise to meet any challenge that comes our way. 00:01:33.520 --> 00:01:35.800 And a lot of our customers are very knowledgeable. 00:01:35.800 --> 00:01:40.800 They have done their research. They know what is available in the marketplace and they still choose Canali. 00:01:40.800 --> 00:01:43.840 New York has a lot of passion and Canali has a lot of passion as well. 00:01:43.840 --> 00:01:50.320 So, to me the mix of them being here is fantastic, this is a town that has so many opportunities for them 00:01:50.320 --> 00:01:52.840 and they can really strive at the highest level.