WEBVTT 00:00:10.280 --> 00:00:14.680 The Canali brand is at the same time “Brianzolo,” Milanese, and Italian. 00:00:14.680 --> 00:00:17.760 The “Made in Italy” in our label is truly genuine. 00:00:20.040 --> 00:00:29.440 In the last few years, the world’s eyes have turned to Milan, thanks to its fashion, finance, and culture, and to the 2015 Expo. 00:00:31.600 --> 00:00:41.160 When we opened our first showroom in Milan, we expected our clientele to be mainly Italian, and from the Mediterranean area, 00:00:41.160 --> 00:00:46.840 but, instead, we ended up having more customers from the U.S. and Asia. 00:00:46.840 --> 00:00:54.480 When it comes to menswear, they felt that Milan was where things happened, it was the place to be. 00:00:54.480 --> 00:00:59.240 So, after just a few years, we had to move to a bigger showroom.   00:01:03.600 --> 00:01:09.920 Five years ago, we moved to a setting that aims for the future, in the futuristic area of “Porta Nuova.” 00:01:09.920 --> 00:01:13.360 We chose “Porta Nuova” also for its symbolic value. 00:01:14.040 --> 00:01:21.320 We liked the idea of being among the first tenants in a project that is still unique to Milan,  00:01:21.320 --> 00:01:26.320 a project that looks at the Milan of the future, a symbol for all of Italy,  00:01:26.320 --> 00:01:36.760 which mirrors our aspiration to keep on being a reality that is deeply rooted in tradition, but with a future-oriented vision.