WEBVTT

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My name is Ruiqi Quin, and I currently work for Canali
as Digital Editor within the Digital Team.

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I am responsible for all communication in Chinese,
internal and external, within the Canali world.

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I imagine myself as a bridge that connects
Italy and China in the Canali world

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because, as an international luxury brand,
with global consumers

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you need to have a unified image,
a unified voice.

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For Chinese consumers, Canali stands for
true Italian lifestyle. And this is very important.

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The modern gentleman, today, deeply cares
about the quality of his life

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He thinks: "Do I look good today?"
"Am I living the best out of today?"

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"Am I trying my very best to make this day valuable?"

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In this moment, Canali's outstanding quality

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and its conscious emphasis on the refined
gentleman's lifestyle it represents

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are particularly well-received
by contemporary Chinese consumers.

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I think there is a great potential for further
development in China.

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Canali can rely on its excellent quality and style

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and I think that as Chinese people get to know the brand
more and more, they can appreciate it even further.

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My aspiration is to make Canali stronger
on Chinese social media

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and make our contents really go viral, there.