My name is Ruiqi Quin, and I currently work for Canali as Digital Editor within the Digital Team.
I am responsible for all communication in Chinese, internal and external, within the Canali world.
I imagine myself as a bridge that connects Italy and China in the Canali world
because, as an international luxury brand, with global consumers
you need to have a unified image, a unified voice.
For Chinese consumers, Canali stands for true Italian lifestyle. And this is very important.
The modern gentleman, today, deeply cares about the quality of his life
He thinks: "Do I look good today?" "Am I living the best out of today?"
"Am I trying my very best to make this day valuable?"
In this moment, Canali's outstanding quality
and its conscious emphasis on the refined gentleman's lifestyle it represents
are particularly well-received by contemporary Chinese consumers.
I think there is a great potential for further development in China.
Canali can rely on its excellent quality and style
and I think that as Chinese people get to know the brand more and more, they can appreciate it even further.
My aspiration is to make Canali stronger on Chinese social media
and make our contents really go viral, there.