Passion is the common thread, it is the desire not to stop,
always looking for that extra challenge, that extra push to live, ultimately.
To be a real Canali Ambassador you have to be passionate, elegant
believe in what you do
to want to always be a step ahead
to want to always be up to date.
Our customers can walk into our shop and say, "I am sure I can find something that represents me here"
First and foremost, we have a big responsibility: make the world understand what Canali is
The fundamental principles and values of Canali must be fully and clearly expressed
in our stores and by us.
That fact that ours is a sartorial garment is the most important thing
because it is a living garment.
I really like to work on the product
knowing it in detail
because that way I can figure out what the benefits are,
and what our clients need to find to express themselves wearing Canali.
We took over some stores in China about 7 years ago,
10 shops, between Beijing and Shanghai
it was exciting. We walked into this place at night
anonymous, completely anonymous
and when we turned on the lights the next morning, it looked almost as if there was only our store
and everything around it was gone.
In the end, we all looked at each other, the team, and applauded each other
because we said, "Wow, that was very challenging, it was very tiring but look at what we accomplished."
And then, from there, the retail network in China was created.
I see great planning ability behind everything that we are doing
I see a great desire to always achieve the next goal.