WEBVTT

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Passion is the common thread, it is the desire not to stop,

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always looking for that extra challenge, that extra push to live, ultimately.

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To be a real Canali Ambassador you have to be passionate, elegant

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believe in what you do

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to want to always be a step ahead

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to want to always be up to date.

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Our customers can walk into our shop and say,
"I am sure I can find something that represents me here" 

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First and foremost, we have a big responsibility: make the world understand what Canali is

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The fundamental principles and values of Canali must be fully and clearly expressed

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in our stores and by us.

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That fact that ours is a sartorial garment is the most important thing

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because it is a living garment.

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I really like to work on the product

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knowing it in detail

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because that way I can figure out what the benefits are,

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and what our clients need to find to express themselves wearing Canali.

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We took over some stores in China about 7 years ago,

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10 shops, between Beijing and Shanghai

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it was exciting. We walked into this place at night

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anonymous, completely anonymous

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and when we turned on the lights the next morning,
it looked almost as if there was only our store

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and everything around it was gone.

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In the end, we all looked at each other, the team, and applauded each other

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because we said, "Wow, that was very challenging,
it was very tiring but look at what we accomplished."

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And then, from there, the retail network in China was created.

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I see great planning ability behind everything that we are doing

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I see a great desire to always achieve the next goal.