My role here is the U.S. visual merchandising manager.
that encompasses making sure our boutiques, as well as our wholesale businesses, all are in alignment as far as merchandising perspective.
I really, really do enjoy getting to see different markets, experience different clients, work with different teams.
It is always a dance between pleasing the client, but also wanting to maintain an understanding of our heritage and our culture.
Could be a broad statement such as: our brand is known for craftsmanship, made to measure suiting.
But then how does that apply to the world in which we live in? And how do we display from a visual standpoint?
Because if you just dress a mannequin and its kind of sloppy looking and ill fitting,
the customer is going to naturally assume that that is how this suit is going to fit on them.
This product took time, effort to create and we are handling it and presenting it in such a way that it is a quality good
for you to enjoy and hopefully live in and have experiences in. There is that moment of, "wow, that was worth it!".
It is kind of exciting to be with a company that from day one has wanted to create an intimate, personal, familial exchange.
We want you to have a full romanced experience from developing all the way into actually wearing the product
at whatever event that you happen to be doing it for or purchasing product for.
I think we have made a conscientious effort to represent different people groups.
So for someone who, maybe, does not necessarily wear a suit every day,
there is still opportunity for you to find yourself within a world that maybe, again,
wearing an unstructured blazer would be more in that space, wearing with a pair of jeans.
I am glad that Canali values visual merchandizing in that way and puts high value in presentation.
My job literally is, month by month, constantly changing the store,
which, in its own way, allows you mentally as well as physically to see and experience things in a brand new way,
which I think is extremely important as human beings. It challenges me as a person to view the world in a different way,
experience it in a different way.