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My role here is the U.S. visual merchandising manager.

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that encompasses making sure our boutiques, as well as our wholesale businesses,
all are in alignment as far as merchandising perspective.

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I really, really do enjoy getting to see different markets,
experience different clients, work with different teams.

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It is always a dance between pleasing the client, but also wanting
to maintain an understanding of our heritage and our culture.

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Could be a broad statement such as:
our brand is known for craftsmanship, made to measure suiting.

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But then how does that apply to the world in which we live in?
And how do we display from a visual standpoint?

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Because if you just dress a mannequin and its kind of sloppy looking and ill fitting,

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the customer is going to naturally assume that
that is how this suit is going to fit on them.

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This product took time, effort to create and we are handling it
and presenting it in such a way that it is a quality good

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for you to enjoy and hopefully live in and have experiences in.
There is that moment of, "wow, that was worth it!".

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It is kind of exciting to be with a company that from day one
has wanted to create an intimate, personal, familial exchange.

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We want you to have a full romanced experience from
developing all the way into actually wearing the product

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at whatever event that you happen to be doing it for or purchasing product for.

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I think we have made a conscientious effort to represent different people groups.

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So for someone who, maybe, does not necessarily wear a suit every day,

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there is still opportunity for you to find yourself within a world that maybe, again,

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wearing an unstructured blazer would be more in that space, wearing with a pair of jeans.

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I am glad that Canali values visual merchandizing in that way and puts high value in presentation.

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My job literally is, month by month, constantly changing the store,

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which, in its own way, allows you mentally as well as physically
to see and experience things in a brand new way,

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which I think is extremely important as human beings.
It challenges me as a person to view the world in a different way,

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experience it in a different way.