The first time I entered a store after my first window display set up was the winter of 2018.
There was this coat that I fell in love with. A burgundy hooded coat.
You could play with the hood, with the sleeves, with the pockets, open or closed
I gave my personal contribution in making this garment visible,
even more of a protagonist for the window display. I found it really very beautiful.
Surely the store window must catch the eyes of passers-by.
The window must be beautiful, but above all, it must be impressive.
It must show the most enlightening garments of a certain line. It has to be "wow."
Which means everything when you walk down a street with fifty store front windows and you can remember two or three of them.
You have very little time because people are walking and a store window is just 4-5 meters long
and as you walk those 4-5 meters, it must catch your attention.
The thing that makes me say "wow" is to take a garment and make it perfectly harmonious with the entire set up.
Make that garment even more beautiful, more visible.
More part of a world.
What you want to tell is a story made of colors and experiences in a given location or at a given time of year.
I try to fit in, I try to make the clothes mine, as much as I can.
From styling to matching, I am trying to figure out how I would wear them
and if I was in that particular situation what I would wear and how.
I am also trying to figure out who created those garments and what they were trying to say,
what story they wanted to tell the public.
Finishing a display, taking a step back and saying, "Okay, I did it."
That, in my opinion is the most beautiful thing because during a display setup there can always be inconveniences
you are missing things, face all these challenges and still bring home results.
You see something you like and are happy with it.
This is very nice and satisfying.