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The first time I entered a store after my first
window display set up was the winter of 2018.

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There was this coat that I fell in love with. A burgundy hooded coat.

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You could play with the hood, with the sleeves, with the pockets, open or closed

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I gave my personal contribution in making this garment visible,

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even more of a protagonist for the window display. I found it really very beautiful.

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Surely the store window must catch the eyes of passers-by.

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The window must be beautiful, but above all, it must be impressive.  

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It must show the most enlightening garments of a certain line. It has to be "wow."

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Which means everything when you walk down a street
with fifty store front windows and you can remember two or three of them.

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You have very little time because people are walking
and a store window is just 4-5 meters long

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and as you walk those 4-5 meters, it must catch your attention.

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The thing that makes me say "wow" is to take a garment
and make it perfectly harmonious with the entire set up.

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Make that garment even more beautiful, more visible.

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More part of a world.

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What you want to tell is a story made of colors and experiences
in a given location or at a given time of year.

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I try to fit in, I try to make the clothes mine, as much as I can.

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From styling to matching, I am trying to figure out how I would wear them

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and if I was in that particular situation what I would wear and how.

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I am also trying to figure out who created those garments and what they were trying to say,

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what story they wanted to tell the public.

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Finishing a display, taking a step back and saying, "Okay, I did it."

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That, in my opinion is the most beautiful thing because
during a display setup there can always be inconveniences

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you are missing things, face all these challenges and still bring home results.

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You see something you like and are happy with it.

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This is very nice and satisfying.