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I have been with Canali since 2014.

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My role encompasses the three markets, basically the United States,
then there is Canada, Mexico and parts of the Caribbean.

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We are very much well entrenched in the North American market
with a very long history and a lot of brand presence.

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To me, it is actually very, very intriguing, working
with different sized accounts that are in different areas

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and seeing how they embrace the brand
and how they embrace the different products

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and also adapt to their changing customer base.

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So whether it is a large department store or an independent store,
depending on where they are located geographically,

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their consumers have changed some sooner than others, some more than others,

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and still be able to have a very important brand presence in their stores
and become more important to their business over time.

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The best place to understand your company is to
really see it through the eyes of the consumer.

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You learn something all the time.

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You have to be engaged with that individual on a regular basis
from the smaller markets to the larger markets.

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They can rely on a Canali product.

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They can count on the brand, giving them a product for a tremendous amount of value.

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No matter how much they spend, they get in return.

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Taking some simple materials and making them into wonderful things
or making art out of them is truly embedded in the Italian culture.

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And Canali does personify the very best essence of that, but on a global scale.

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What makes it even more valuable is the ability to maintain their integrity,
portray their product with all of that history and heritage.

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But yet also yield to the cultures that they are in
without compromising the bigger picture.

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I would say three words, passion, drive and consistency.

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Passion, because there is this constant love affair
with developing a wonderful range of products.

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Every six months it is Christmas for us in a way, when we have
a new collection, a new runway show or presentation.

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And then the sense of consistency is never letting our guard down
to taking anything away from the product.

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But whatever we present, it is presented with a lot of exploration of materials,
a lot of due diligence behind the scenes.

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But then the drive to make sure that we are successful at bringing it to market
and make sure that it is successful even for the retailer.