I have been with Canali since 2014.
My role encompasses the three markets, basically the United States, then there is Canada, Mexico and parts of the Caribbean.
We are very much well entrenched in the North American market with a very long history and a lot of brand presence.
To me, it is actually very, very intriguing, working with different sized accounts that are in different areas
and seeing how they embrace the brand and how they embrace the different products
and also adapt to their changing customer base.
So whether it is a large department store or an independent store, depending on where they are located geographically,
their consumers have changed some sooner than others, some more than others,
and still be able to have a very important brand presence in their stores and become more important to their business over time.
The best place to understand your company is to really see it through the eyes of the consumer.
You learn something all the time.
You have to be engaged with that individual on a regular basis from the smaller markets to the larger markets.
They can rely on a Canali product.
They can count on the brand, giving them a product for a tremendous amount of value.
No matter how much they spend, they get in return.
Taking some simple materials and making them into wonderful things or making art out of them is truly embedded in the Italian culture.
And Canali does personify the very best essence of that, but on a global scale.
What makes it even more valuable is the ability to maintain their integrity, portray their product with all of that history and heritage.
But yet also yield to the cultures that they are in without compromising the bigger picture.
I would say three words, passion, drive and consistency.
Passion, because there is this constant love affair with developing a wonderful range of products.
Every six months it is Christmas for us in a way, when we have a new collection, a new runway show or presentation.
And then the sense of consistency is never letting our guard down to taking anything away from the product.
But whatever we present, it is presented with a lot of exploration of materials, a lot of due diligence behind the scenes.
But then the drive to make sure that we are successful at bringing it to market and make sure that it is successful even for the retailer.