My name is David.
I work at Canali China Retail and am currently responsible
for the operation and management of the stores in the Southern District.
I have worked for Canali for the last 1 year and 7 months,
but I have been working in menswear before then.
I have been influenced by my parents since I was a kid: my dad worked in a garment factory,
and my mom was a tailor, so I have always been very sensitive to clothing.
I remember very clearly when I first entered a Canali store,
it was in Beijing, and the staff was already inside, ready to meet us.
I found that the male clerks were very “gentlemanly” and elegant in their suits.
I thought, “I have got to have a suit like that someday, it's really handsome.”
Once our clients enter our stores,
it is important for them to appreciate and live some of our values.
These are particularly representative aspects of Italy,
and I hope our guests will be able to experience those values when we interact with them.
I believe one key aspect of Canali is that all of our products are made in Italy,
and this is extremely appreciated in China. It is a real value.
When Chinese male customers buy menswear
they search for quality of the fabric, fit,
and whether or not they can feel comfortable wearing the garment.
These are the top three priorities for Chinese male customers, nowadays.
A model of style, Canali has always been credited with extraordinary craftsmanship,
constant innovation and evolution of their fabrics and product detail.
These are some of Canali’s key ideas about clothing and ready-to-wear.
This is why this brand is still relevant even after so many years.
The history of the enduring success of this brand is a key value.
Through our wisdom, our collective effort, and our hands,
I think we will make Canali grow stronger and stronger.