WEBVTT

00:00:07.600 --> 00:00:08.960
My name is David.

00:00:08.960 --> 00:00:12.400
I work at Canali China Retail and am currently responsible

00:00:12.400 --> 00:00:14.960
for the operation and management of the stores in the Southern District.

00:00:14.960 --> 00:00:18.200
I have worked for Canali for the last 1 year and 7 months,

00:00:18.200 --> 00:00:21.840
but I have been working in menswear before then.

00:00:21.880 --> 00:00:26.360
I have been influenced by my parents since I was a kid:
my dad worked in a garment factory,

00:00:26.360 --> 00:00:31.000
and my mom was a tailor, so I have always been very sensitive to clothing.

00:00:32.800 --> 00:00:36.120
I remember very clearly when I first entered a Canali store,

00:00:36.120 --> 00:00:40.480
it was in Beijing, and the staff was already inside, ready to meet us.

00:00:40.480 --> 00:00:46.360
I found that the male clerks were very “gentlemanly” and elegant in their suits.

00:00:46.360 --> 00:00:50.600
I thought, “I have got to have a suit like that someday, it's really handsome.”

00:00:51.680 --> 00:00:55.000
Once our clients enter our stores,

00:00:55.400 --> 00:01:02.600
it is important for them to appreciate and live some of our values.

00:01:02.600 --> 00:01:06.200
These are particularly representative aspects of Italy,

00:01:06.200 --> 00:01:11.760
and I hope our guests will be able to experience
those values when we interact with them.

00:01:13.560 --> 00:01:18.120
I believe one key aspect of Canali is that all of our products are made in Italy,

00:01:18.440 --> 00:01:24.120
and this is extremely appreciated in China. It is a real value.

00:01:25.880 --> 00:01:29.120
When Chinese male customers buy menswear

00:01:29.120 --> 00:01:32.520
they search for quality of the fabric, fit,

00:01:32.520 --> 00:01:38.120
and whether or not they can feel comfortable wearing the garment.

00:01:38.120 --> 00:01:42.160
These are the top three priorities for Chinese male customers, nowadays.

00:01:43.520 --> 00:01:48.080
A model of style, Canali has always been credited with extraordinary craftsmanship,

00:01:48.080 --> 00:01:50.800
constant innovation and evolution of their fabrics and product detail.

00:01:50.800 --> 00:01:55.000
These are some of Canali’s key ideas about clothing and ready-to-wear.

00:01:55.000 --> 00:01:58.240
This is why this brand is still relevant even after so many years.

00:01:58.240 --> 00:02:01.720
The history of the enduring success of this brand is a key value.

00:02:03.960 --> 00:02:06.480
Through our wisdom, our collective effort, and our hands,

00:02:06.480 --> 00:02:10.080
I think we will make Canali grow stronger and stronger.