WEBVTT

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My role is one of many hats, it is curating moments for clients,
it is training and developing a staff,

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it is making sure I ordered enough Diet Coke to last us a couple weeks. It is everything.

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There is something about teaching that I really enjoy.


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Something about giving somebody who has raw talent and really refining that

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and making them a better focused, better well-rounded client adviser

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that really is able to connect with customers, provide the best customer service.

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We need people with the drive to make this work.

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There needs to be the passion which comes intrinsically in the people that we hire.

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And I have staffed my team full of people who are hungry and passionate

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and enjoy learning more and more about menswear and about suiting.

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It shows in the service that we give here at the store.

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People need suits for special moments in times when you are needing to look your best.

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We are part of these people's lives. We stay with them. We are in their photos.

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We bring them in. We treat them like family. We sit down with them.

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We want to make sure that we are cherishing those moments
and representing Canali in the best way,

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because these moments stick with them for the rest of their lives.

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One of my main reasons for coming here was the craftsmanship
and quality of the product. It's something I can stand behind.

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The Made in Italy tag still has an air of romanticism to it.

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It is construction storied in history, it is tradition. They have been doing this for generations.

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And I think people know that about Italian craftsmanship,
that when somebody is sewing a suit, it is a generational experience.

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We really like to show the "Fatto a Mano", the made-by-hand pieces of the suit.


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These garments demand respect as well. There are hundreds of hours worth of work


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both from our production team to our marketing team. It is very important to then

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take care of it the way that it deserves to be taken care of.

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We have customers that have been with Canali for ages, and we have new people coming in.


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It is such a kismet universe, where we are a family company, father to son,

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and, you know, they are coming here father to son.
It is part of the heritage. It helps build the brand's reliability.

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We are people with a very high degree of integrity.
We are people that you can trust and you can count on.

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So, when I talk to my team about family, they believe it.

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And even if it is a different store in another part of the world,
they still have that sense of place.

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And as long as we keep doing that, we will be successful.