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For me, designing a space is not trying to fill in gaps,

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but to try to create elements that can be perceived as a value.

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Therefore the product is the absolute protagonist.

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I have been doing this job for several years. It has been 14 years.

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Initially, there were only a few stores and they were mainly outsourced.

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Today, we personally choose suppliers and materials and evaluate the layout.

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And then build from scratch, following sales managers’ recommendations.

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So in their zoning, in their finishes and evaluations of time and costs

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until you see it coming true, going to the site and touching what has been done.

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This is the most interesting aspect of the work. To be able to see
what you have created on paper turning into something tangible.

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The store serves to create a mood or state of mind.

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When a customer enters the store, when they see it from the street,
they should understand that Canali products are there.

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Upon entering our shops, the space must allow
total visibility of the product throughout the entire depth of field.

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It is very important to create carpets that are not too soft when walking on them,

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or a marble floor that does not have a high reflectivity that could overwhelm the customer.

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Our products are of high quality so their materials
must be perfectly displayed to read the fabrics well,

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We must have a light under shelves to
illuminate products in a perfect professional way,

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to not have the problem of seeing a product inside the store
with a different color than what is perceived outside.

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All of the shops in one way or another have characteristics that distinguish them.

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The one that gave me the most satisfaction, was that of Madison Avenue.

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In 2013, Paolo Canali decided that this store could be built internally
so the project was entrusted to me.

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It was a 500-meter flagship, on two levels with the need
to go and demolish the existing space.

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It was really important. It was massive, tiring.

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However, the more challenging, in the end the satisfaction was greater.

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Working here makes me happy because I can make my visions come true.

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I can see from start to finish what I accomplish.

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This is something you usually can hardly see.

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This makes me happy because it satisfies me as a professional and as a person, too.