I am the China Retail Manager for Canali,
I manage the retail network and I am responsible for sales and network performance here in China.
I came to China in 2012.
My wife was working in Shanghai, and I lived in Chengdu with her family for 6 months.
Since my wife’s family did not speak English, I had to learn Chinese from scratch.
Chinese and Italian culture have many elements in common.
One of them is family values, this is a pillar of Chinese society.
Being a family business is one of the values that is most appreciated by all of our customers.
Today's modern Chinese customer is certainly aware of the world of luxury,
and so, he is interested in details, exclusivity and quality of the materials of different brands.
What are the main characteristics to know about our brand? There are many.
Made in Italy for sure, the craftsmanship.
So, as I always say, it is a perfect craftsmanship product
and that brings me to the third characteristic, which is attention to detail.
Ensuring that a product is perfect requires not only years of experience,
but above all, it requires great technical preparation.
Our colleagues at shops in China are ambassadors of our brand values,
of the brand's DNA which they convey to our customers,
they should have a sartorial background
to be able to explain the creation of our garments to customers.
Establish a human relationship, even before a professional one, be respected,
and then get people to trust you, that is the most challenging part