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I am the China Retail Manager for Canali,

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I manage the retail network and I am responsible for sales
and network performance here in China.

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I came to China in 2012.

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My wife was working in Shanghai, and I lived in Chengdu with her family for 6 months.

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Since my wife’s family did not speak English, I had to learn Chinese from scratch.

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Chinese and Italian culture have many elements in common.

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One of them is family values, this is a pillar of Chinese society.

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Being a family business is one of the values that is most appreciated by all of our customers.

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Today's modern Chinese customer is certainly aware of the world of luxury,

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and so, he is interested in details, exclusivity and quality of the materials of different brands.

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What are the main characteristics to know about our brand? There are many.

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Made in Italy for sure, the craftsmanship.

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So, as I always say, it is a perfect craftsmanship product

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and that brings me to the third characteristic, which is attention to detail.

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Ensuring that a product is perfect requires not only years of experience,

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but above all, it requires great technical preparation.

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Our colleagues at shops in China are ambassadors of our brand values,

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of the brand's DNA which they convey to our customers,

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they should have a sartorial background 

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to be able to explain the creation of our garments to customers.

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Establish a human relationship, even before a professional one, be respected, 

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and then get people to trust you, that is the most challenging part