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I am responsible for merchandising for the stores
we have in the Asia Pacific region, specifically China.

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When I started working for Canali

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I did not do it simply to add an experience on my resume,

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to put a name on my resume.

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My grandmother was a seamstress and my mom a modeler,

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so, I kind of grew up within this culture

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and I have to say that the best thing is just being able to see the product first-hand.

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Maybe it is also due to the culture that I come from.

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There is a strong attachment to the work itself,

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not simply as an everyday task,

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but as something to be faithful to.

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It is kind of like a marriage, you know,

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you always get a little married to the work that you do.

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Being in contact with a very different culture

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you have a much broader view of the business.

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Chinese customers, 10 years ago, when I first approached them,

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were looking for the finest fabric because it was more of a gifting-related business.

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Now they also need to be able to choose what to wear in person.

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For me, one of the main values of Canali is elegance,

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the elegance in people's attitudes.

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It is a transversal element that starts not only from the garments themselves,

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but elegance also lies in knowing how to address customers and managing

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not only sales, but relationships with people.

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It is not simply based on the work itself

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There is always the human component.

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The boss who does not just call you to ask for that number or that analysis,

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but who also asks you how your children are doing

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or, again, Dr. Eugenio who sends his best wishes at Christmas by writing "Dear Jessica,"

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this is something that makes a difference to me.