WEBVTT

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Being a family means projecting the family’s
founding values

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onto the company you own and manage.

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The element that probably stands out the most about Canali
when compared to other companies

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is the importance we give to our people.

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Courtesy and politeness are two recurring terms
within our company,

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and are expressions of the way that we behave as a family

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and the way we interpret relationships with our collaborators
within the company.

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A discreet way to show interest and passion for what we do,

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and for what we tell each other and our people.  

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When we were kids, on Saturdays we used to
visit our dad at the company

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So, we entered into the company in Triuggio,

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we used to go upstairs and we could see dad

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who was in the last office on the left, bent over his desk

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filling out papers and doing calculations.

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I remember when I joined this company,

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in the early days of January 1998,

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I had just come back from two years in the United States
working in a completely different industry,

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in the financial industry.

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It was exciting.

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The best advice my father gave me when I joined the company

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was to never feel as if I had made it. 

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My father is the living representation of what the whole Canali story is.

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he is a person with important experience

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a person with whom there are still significant moments of confrontation

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which are very useful to all of us. 

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From the very beginning, Canali has had the objective
of creating the highest quality product,

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built according to a tailor’s rules.

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The challenging goal has been to turn the art created by
a single person, with their precious hands,

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into a production process that interprets the same art
through the hands of many others.

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The elegance that we convey through our clothing does not need to be in any way flaunted

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it is an elegance that must allow our client
to express himself effectively,

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in a subtle and complete way, that is never too obvious.

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When one of our customers wears a Canali jacket

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he perceives the quality of the fabric, he feels
the softness of the lining,

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he feels the comfort of wearing the jacket.

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The wish that we all have in mind is thinking about
this company for the next 5 years.

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If even just 80% of the projects we have already outlined
can reach the expected level.

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This requires a commitment on everyone's part

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day after day, side by side

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to growing a reality that for 85 years, inexorably, has been increasing.