I was ten years old, walking with my dad and mom in the Pineta of Milano Marittima.
I do not remember what happened, what happened next, but I remember that it was not even a verbal expression, it was just a thought.
“I want to go to work with dad when I grow up”
I am the Global Sales Manager for the Canali company.
I started right after university, at the American branch.
I left immediately for New York, where we already had a branch office back then, one of the most important showrooms.
At that time, the company already had a strong export vocation.
The American market had become the main and most promising of all markets at that time.
Then I returned to Italy in the early '90s
and I gradually expanded my attention to other markets.
I took part in various innovative projects. Initially, it was the expansion of product range
the very first boutiques at the end of the decade.
Pioneering years where basically everyone was quite involved in all the expansion projects.
Canali's stores are constantly evolving.
Today we have about 50 direct stores worldwide.
To this, we add a number of single-brand stores, with the Canali sign,
and so in total we are at about 160 to 170 dedicated outlets.
It has always been important for us to build long-term relationships with customers but also with suppliers.
And there are also many customers with whom we can claim a relationship for more than 30 - 40 years or more.
and in some cases even anecdotes of their grandparents are still being mentioned.
The human factor, contact, continuous contact is a fundamental component to cement the relationship.
I think that all this converges towards a principle that is also that of reliability which in itself is not so glamorous, but in my opinion is essential.
Canali can be trusted.
This is a value that we try to pursue daily.
One of the things we have found ourselves doing quite spontaneously is also to
sell not only the Canali product but also an idea of Italian lifestyle, of 360-degree quality.
At this time, there are not as many similar companies, so the right and natural evolution of each company,
including ours, had to be more towards a managerial direction.
At this point it is important that the company remains familial in its values and ethics,
in its daily and strategic way of thinking, deciding, and taking action
and the fact that, within the management of the company, there is a person bearing the Canali name, is less important.
I think the first and main objective in the life of the company is to be an important player in the industry in the years to come.