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I was ten years old, walking with my dad and mom in the Pineta of Milano Marittima.

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I do not remember what happened, what happened next, but I remember that
it was not even a verbal expression, it was just a thought.

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“I want to go to work with dad when I grow up”

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I am the Global Sales Manager for the Canali company.

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I started right after university, at the American branch.

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I left immediately for New York, where we already
had a branch office back then, one of the most important showrooms.

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At that time, the company already had a strong export vocation.

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The American market had become the main
and most promising of all markets at that time.

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Then I returned to Italy in the early '90s

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and I gradually expanded my attention to other markets.

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I took part in various innovative projects.
Initially, it was the expansion of product range

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the very first boutiques at the end of the decade.

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Pioneering years where basically everyone
was quite involved in all the expansion projects.

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Canali's stores are constantly evolving.

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Today we have about 50 direct stores worldwide.

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To this, we add a number of single-brand stores, with the Canali sign,

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and so in total we are at about 160 to 170 dedicated outlets.

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It has always been important for us to build
long-term relationships with customers but also with suppliers.

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And there are also many customers with whom we can claim a
relationship for more than 30 - 40 years or more.

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and in some cases even anecdotes of their
grandparents are still being mentioned.

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The human factor, contact, continuous contact is a
fundamental component to cement the relationship.

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I think that all this converges towards a principle that is also
that of reliability which in itself is not so glamorous, but in my opinion is essential.

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Canali can be trusted.

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This is a value that we try to pursue daily.

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One of the things we have found ourselves doing quite spontaneously is also to

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sell not only the Canali product but also an idea of Italian lifestyle, of 360-degree quality.

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At this time, there are not as many similar companies,
so the right and natural evolution of each company,

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including ours, had to be more towards a managerial direction.

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At this point it is important that the company remains familial in its values and ethics,

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in its daily and strategic way of thinking, deciding, and taking action

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and the fact that, within the management of the company,
there is a person bearing the Canali name, is less important.

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I think the first and main objective in the life of the company is to be
an important player in the industry in the years to come.