Certainly, one of the company’s keys to success has been to focus decisively across borders.
I am responsible for the North American and South American markets.
My main focus is the wholesale business.
We have an excellent presence in the United States, we are with all the most important customers.
I started working in Italy at almost 26 years old, in Triuggio, not yet in Sovico.
My first experience was of the three people squeezed into one office with just one phone, so we had to carefully schedule our calls.
And then in December '91 I moved to New York City, in a different market, a different language,
away from our headquarters, to learn the ropes.
It was a gradual growth, but it was important to reach all the relevant stores,
all those that were the ambassadors of the best versions of Made in Italy.
Reaching the ideal clientele for our brand.
Over the years we have felt a crowning achievement for a solid wholesale account base
meaning the best American department stores and a multi-brand clientele —
it was also important to have our own direct customer distribution.
The American market is a very varied market that goes from New York —
a city with corporate dressing — to a city like Los Angeles,
Southern California, where the clothing type is absolutely very different.
Hence, there is a clear need to be aware of these characteristics and offer casual jackets and more casual clothing.
There is a type of clientele who is very attentive to dressing in a certain way, to being knowledgeable, to asking advice,
often the seller can offer a good testimonial, an ambassador or expert on how to choose outfits.
The family works as a glue which allows the company to develop in a certain way.
Not necessarily looking only at short term results, but investing with the idea of a return that can pay off later,
which is crucial to the company’s growth.
The United States is considered a country of large multinational corporations,
and yet the clear majority of the economic fabric of the United States, as for Italy, is made up of family businesses.
It is quite fascinating to see how even talking in a shop with a consumer,
there is this interest in understanding, asking about the company's history.
Knowing there is a family, a story, a person, it really conveys passion.
People definitely make a difference.
All employees are the ones who make a difference through their commitment, a bond, and a sense of belonging that they developed.
Feeling that everyone's contribution is fundamental and helps to carry out our corporate mission.