WEBVTT 00:00:01.680 --> 00:00:06.200 For us, a person’s role, their manual skills are fundamental 00:00:06.200 --> 00:00:09.760 because if you do not have a properly trained person, 00:00:09.760 --> 00:00:14.600 a duly attentive person, who is sensitive, and in love with their craft, 00:00:14.600 --> 00:00:17.000 these works of art cannot be created. 00:00:26.040 --> 00:00:31.920 My name is Giovanni Canali. I am named after my grandfather who was one of the company’s founders 00:00:33.400 --> 00:00:38.640 I would have liked to have studied mechanical engineering and test out my creations on the race track. 00:00:38.640 --> 00:00:43.240 It was a dream but I still have a passion for sports cars. 00:00:43.240 --> 00:00:49.160 I joined the company and started to work on September 21, 1980. 00:00:49.160 --> 00:00:54.840 I had not yet gone through the military draft, I had long hair, I wore a sweatshirt and jeans like every young person at the time. 00:00:54.840 --> 00:01:01.400 I showed up like that in front of my father and the company's CEO, Dr. Eugenio 00:01:01.400 --> 00:01:03.920 and people thought: “He is crazy! Where does he think he is going?” 00:01:03.920 --> 00:01:09.000 Dr. Eugenio told me, "I think you could become a salesman or a technician" 00:01:09.000 --> 00:01:14.040 I did not even let him finish speaking, "I want to be a technician". 00:01:14.040 --> 00:01:17.640 I saw their faces turning white and I did not understand why. 00:01:17.640 --> 00:01:19.680 I figured it out only a few years ago. 00:01:19.680 --> 00:01:25.120 At that time the feeling was: "You do not know how happy you are making us." 00:01:25.120 --> 00:01:31.240 “The idea of having a son, a grandchild or a family member who wants to become a technician 00:01:31.240 --> 00:01:33.960 will make our company stronger over the years.” 00:01:37.560 --> 00:01:43.520 I have always been in charge of creating the products, choosing their interiors, developing them, 00:01:43.520 --> 00:01:50.880 perfecting fabrics, choosing machines, creating ironing forms, writing methodologies and specifications. 00:01:50.880 --> 00:01:56.440 The most vivid memory I have is the first suit that I made myself and that I still have. 00:01:56.440 --> 00:01:58.720 It was a great satisfaction 00:01:58.720 --> 00:02:07.720 also because I come from a training in which I was told that before you can lead, you must know how to do. 00:02:07.720 --> 00:02:10.360 Aesthetics is not the only component, 00:02:10.360 --> 00:02:14.640 but above all comfort, especially for the structure, 00:02:14.640 --> 00:02:21.040 the materials used, which are as natural as possible, and then, of course, a beautiful line. 00:02:21.040 --> 00:02:24.560 These are, in my opinion, three fundamental subjects. 00:02:27.080 --> 00:02:35.080 Canali has been very careful and sensitive to always invest in research and development, and the training of its employees. 00:02:35.080 --> 00:02:41.240 And this has always been a strength that our group can be proud of. 00:02:41.240 --> 00:02:43.440 Keep on training people, 00:02:43.440 --> 00:02:48.080 Help those who do not know Canali to understand what Canali does, 00:02:48.080 --> 00:02:50.720 how it invests in training people, 00:02:50.720 --> 00:02:56.760 this will surely help this company to become not only stronger, but also global. 00:03:00.360 --> 00:03:03.200 Working in a family business is a source of pride. 00:03:03.200 --> 00:03:10.240 Our parents passed on valuable teachings, 00:03:10.240 --> 00:03:15.760 sharing intentions, harmony and pursuing the same goal 00:03:15.760 --> 00:03:21.520 even with visions that may not always be in tune.  00:03:21.520 --> 00:03:28.120 I think this will allow us to continue to reach not only 85, but also 100 years.