WEBVTT

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In 1934, my father was the general manager for a fabric warehouse
of a large cotton company, Galeazzo Viganò

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which was one of the most important one in Italy,
maybe one of the most important cotton companies in Europe.

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In 1934, they fired 2,000 employees.

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Among them was my father and my uncle, a tailor.

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It was, of course, a coming together,
and they join forces and started this company

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and by 1940 our company had 100 workers.

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I wanted to be a doctor, specializing in psychology.

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I was going to decide the course of my future degree

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when my brother made me change
my mind and said "join the company"

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and so I studied Economics.

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The raincoat was the most common garment in the late 1950s,

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being the most common clothing for a population who,
during that decade, was worried about survival.

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Later, however, people started feeling the desire
to have more refined clothing than a raincoat.

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And so, began the story of the suit,
precisely in January 1970.

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We chose the suit because it is a product
that could be produced from January to December.

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It was an act of conviction and determination
even though it was a leap in the dark.

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Because I knew nothing about clothes.

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I started from scratch.

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An elderly worker once mentioned
to me the "ugiö" and I asked "What are ugiö"?

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She looked me right in the eyes and said:

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"But you..." — I had guessed —
"...what have you studied so far if you don’t even know what eyelets are?"

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This message knocked me out but turned out
to be a good thing in my life.

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Never consider yourself great, you're always a little frog.

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Aim to run faster than others.

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Another thing I’ve always tried to take care of:
create a company that pays attention to details.

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The secret of our success: being a company
that is strong in its elements,

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the elements of the product, punctuality of delivery,
punctuality of payment, rigor —

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always considering ourselves little frogs.

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We invested heavily in the most modern machines.

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We were the first company in Italy to install
automatic electronic cutting

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with the same sequences of production steps
as a tailor but using machines.

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We were the first to install computers alongside development.

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For example, we can develop something like 120 cuts in half an hour.

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Today we have a production capacity of 1,000 garments per day,
tailor-made, made in our factories, made in Italy.

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How do I feel at my age? Fine, I'll be 88 in a month.

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Had I imagined getting here? No, but I've always wanted it.

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I enjoy watching the company.
The commitment is not to give orders, but suggestions.