WEBVTT 00:00:04.280 --> 00:00:06.360 line:13 position:50% align:middle size:100% It is 1934. 00:00:06.360 --> 00:00:08.840 line:13 position:50% align:middle size:100% While in Rome Italy wins the World Cup, 00:00:08.840 --> 00:00:11.800 line:13 position:50% align:middle size:100% in Stockholm Pirandello accepts the Nobel Prize for Literature, 00:00:11.800 --> 00:00:15.640 line:13 position:50% align:middle size:100% and in sunny California, Twentieth Century-Fox is born, 00:00:15.640 --> 00:00:17.840 line:13 position:50% align:middle size:100% in Triuggio, a small town in Brianza, North of Italy, 00:00:17.840 --> 00:00:21.200 line:13 position:50% align:middle size:100% Giovanni Canali, Director of the biggest textile factory in Europe, 00:00:21.200 --> 00:00:24.240 line:13 position:50% align:middle size:100% founds together with his brother Giacomo – an experienced tailor – 00:00:24.240 --> 00:00:27.120 line:13 position:50% align:middle size:100% what would become one of the flagships of the “Made in Italy” brand. 00:00:29.400 --> 00:00:31.520 line:13 position:50% align:middle size:100% It is the golden age of gentlemen and swing dance, 00:00:31.520 --> 00:00:33.440 line:13 position:50% align:middle size:100% of Hollywood and its stars, 00:00:33.440 --> 00:00:37.320 line:13 position:50% align:middle size:100% and in Italy all eyes are on male elegance. 00:00:39.080 --> 00:00:42.560 line:13 position:50% align:middle size:100% Shortly thereafter, World War II crushes Europe, 00:00:42.560 --> 00:00:46.120 line:13 position:50% align:middle size:100% jeopardizing the productivity of Italian companies, 00:00:46.120 --> 00:00:48.280 line:13 position:50% align:middle size:100% but the Canali family’s willpower and passion 00:00:48.280 --> 00:00:51.600 line:13 position:50% align:middle size:100% will once again raise the fortunes of the brand and reinvent it after these difficult years. 00:00:51.600 --> 00:00:55.240 line:13 position:50% align:middle size:100% In 1953, the company is taken over by the three sons of Giovanni: 00:00:55.240 --> 00:00:58.240 line:13 position:50% align:middle size:100% Giuseppe, Genesio and Eugenio, who reorganize it 00:00:58.240 --> 00:01:01.160 line:13 position:50% align:middle size:100% founding the “Ditta Fratelli Canali S.p.A.” 00:01:01.160 --> 00:01:03.720 line:13 position:50% align:middle size:100% In the same years, the brand “Cafra” is born, 00:01:03.720 --> 00:01:06.400 line:13 position:50% align:middle size:100% betting everything on the functional and formal raincoat, 00:01:06.400 --> 00:01:08.720 line:13 position:50% align:middle size:100% from military uniform to cinema icon, 00:01:08.720 --> 00:01:12.320 line:13 position:50% align:middle size:100% this apparel meets the needs of a population rebuilding the cities 00:01:12.320 --> 00:01:16.080 line:13 position:50% align:middle size:100% in need of functional clothing without neglecting style. 00:01:20.080 --> 00:01:23.760 line:13 position:50% align:middle size:100% 1968: the market changes, society evolves. 00:01:23.760 --> 00:01:26.240 line:13 position:50% align:middle size:100% The youth movement is unstoppable. 00:01:26.240 --> 00:01:29.240 line:13 position:50% align:middle size:100% In the United Kingdom, The Beatles release Sgt. Pepper's 00:01:29.240 --> 00:01:31.760 line:13 position:50% align:middle size:100% and the modern dandies of the Peacock revolution 00:01:31.760 --> 00:01:33.600 line:13 position:50% align:middle size:100% show off patterns never seen before. 00:01:33.600 --> 00:01:36.840 line:13 position:50% align:middle size:100% Meanwhile, “the Boot” begins exporting “Made in Italy” products 00:01:36.840 --> 00:01:38.480 line:13 position:50% align:middle size:100% as a synonym for excellence 00:01:38.480 --> 00:01:41.240 line:13 position:50% align:middle size:100% and Canali starts manufacturing its own clothes 00:01:41.240 --> 00:01:44.160 line:13 position:50% align:middle size:100% betting on tradition and top quality. 00:01:45.880 --> 00:01:48.840 line:13 position:50% align:middle size:100% In the '70s, mankind has just returned from the Moon, 00:01:48.840 --> 00:01:51.360 line:13 position:50% align:middle size:100% and technology tickles its imagination; 00:01:51.360 --> 00:01:54.120 line:13 position:50% align:middle size:100% among computers, walkman's and space probes, 00:01:54.120 --> 00:01:56.920 line:13 position:50% align:middle size:100% businesses start their technological race. 00:01:56.920 --> 00:01:59.560 line:13 position:50% align:middle size:100% As the cultural revolution takes the streets, 00:01:59.560 --> 00:02:04.160 line:13 position:50% align:middle size:100% Canali innovates its production with new and accurate automatic cutting devices. 00:02:07.000 --> 00:02:09.280 line:13 position:50% align:middle size:100% The '80s are all about exploring, 00:02:09.280 --> 00:02:11.480 line:13 position:50% align:middle size:100% not the universe anymore, but new markets, 00:02:11.480 --> 00:02:14.240 line:13 position:50% align:middle size:100% with the family’s third generation takeover, 00:02:14.240 --> 00:02:16.040 line:13 position:50% align:middle size:100% the company looks beyond Milan, 00:02:16.040 --> 00:02:20.960 line:13 position:50% align:middle size:100% and takes its first steps abroad, opening showrooms in Paris, New York, and London, 00:02:20.960 --> 00:02:23.720 line:13 position:50% align:middle size:100% while the yuppie style is all the rage in the U.S. 00:02:23.720 --> 00:02:26.480 line:13 position:50% align:middle size:100% and British streets get filled up with Teddy Boys. 00:02:27.200 --> 00:02:30.880 line:13 position:50% align:middle size:100% From this moment onwards, the company’s evolution continues apace. 00:02:30.880 --> 00:02:36.960 line:13 position:50% align:middle size:100% In the '90s is time for the first single-brand stores, and the brand expands to Russia, China, India and Oceania; 00:02:36.960 --> 00:02:38.560 line:13 position:50% align:middle size:100% with the advent of the new millennium 00:02:38.560 --> 00:02:40.160 line:13 position:50% align:middle size:100% the first sport garments are born 00:02:40.160 --> 00:02:42.720 line:13 position:50% align:middle size:100% and – in 2007 – the iconic KEI jacket: 00:02:42.720 --> 00:02:44.960 line:13 position:50% align:middle size:100% a destructured, comfortable, versatile jacket. 00:02:44.960 --> 00:02:47.200 line:13 position:50% align:middle size:100% A real cornerstone of the Canali style. 00:02:47.960 --> 00:02:51.320 line:13 position:50% align:middle size:100% In 2014, while the Great Beauty triumphs at the Oscars, 00:02:51.320 --> 00:02:53.840 line:13 position:50% align:middle size:100% a new headquarters in Milan is inaugurated, 00:02:53.840 --> 00:02:55.960 line:13 position:50% align:middle size:100% and the New York office is enlarged. 00:02:58.200 --> 00:03:01.680 line:13 position:50% align:middle size:100% After more than 85 years of history and transformations, 00:03:01.680 --> 00:03:05.760 line:13 position:50% align:middle size:100% Canali does not stop, placing its strength in its excellence and territory, 00:03:05.760 --> 00:03:08.520 line:13 position:50% align:middle size:100% together with the passion and dedication of a family 00:03:08.520 --> 00:03:12.120 line:13 position:50% align:middle size:100% that never stopped being a staple of elegance “Made in Italy”.