WEBVTT

00:00:08.480 --> 00:00:14.120
Fabric means so much to me, I have always felt that it is mine.

00:00:14.120 --> 00:00:16.640
My original roots are in Biella.

00:00:16.640 --> 00:00:23.840
So, I come from the place that represents the world's top quality
in the transformation and realization of raw materials.

00:00:25.520 --> 00:00:29.640
I had the chance to see raw materials first-hand.

00:00:29.640 --> 00:00:34.640
My path has started from the other side of the desk,

00:00:34.640 --> 00:00:40.400
from overseeing semi-finished fabric to being responsible for a sartorial collection.

00:00:42.200 --> 00:00:45.600
My work is like imagining a color palette.

00:00:45.600 --> 00:00:50.320
From the color choice to the selection of yarns, you can create ad hoc fabrics.

00:00:52.120 --> 00:00:58.000
The process of creating a collection takes place considering,
at the same time, the modelling point of view,

00:00:58.000 --> 00:01:02.840
the point of view of the realization of the physical materials collection,

00:01:02.840 --> 00:01:05.280
and of the fabrics that make up the collection.

00:01:05.280 --> 00:01:09.120
The ability that Canali has been consolidating over time

00:01:09.120 --> 00:01:13.840
is to be able to combine different cultures,

00:01:13.840 --> 00:01:20.720
different flavors, models, fits and to serve different markets,

00:01:20.720 --> 00:01:23.760
but always with the same quality standard.

00:01:24.400 --> 00:01:30.640
Quality is the company mantra on which you should never lose focus.

00:01:30.640 --> 00:01:36.880
We start from researching raw materials,
from the creation of a thread to a finished garment

00:01:36.880 --> 00:01:41.040
which comes to life, moves and is “alive”.

00:01:41.040 --> 00:01:47.000
Keeping the shape for moving matter in shape is really challenging.

00:01:47.000 --> 00:01:50.120
And that is the difference that characterizes Canali garments.