WEBVTT

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I have been working for Canali since 1975.

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My role within the company has always been in sales.

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I have spent most of my working life
exclusively at Canali.

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For 35 years, aside from being a collaborator I was a Canali client.

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I used to come to choose clothing to buy and to later sell at a shop.

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You must love this job.

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When I am selling… that is everything to me, it is my life.

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I am a person who needs to appreciate things,

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I mean, when I choose something I need to find
that something that makes me enthusiastic,

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that I really like.

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We always start from the classic Canali piece, from our classic clothing,

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from a blazer or a suit

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to the sportswear line,

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considering that Canali nowadays is definitely a total look.

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I have customers who used to come to my shop 20 or 30 years ago

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and today they still come specifically to the store, to our company store

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just to buy Canali products.

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Those who keeps buying Canali products says to me
"I have had your clothes for 10, 15 years, for an infinite number of years”

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They still look at the materials

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hemp rather than the camel hair,
how the fabrics are assembled, everything that is inside the blazer

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Pockets that are cut at the placket

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Explaining a whole sequence of processes
so that the customer can understand what he is actually buying.

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When clothing is finished, they resemble one another.

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Then they may like it more or less for the color or cut of the garment

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but it is really important to explain what we are selling

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I realized that I do not know
if I could sell anything else other than Canali.