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My growth path in the company began in 1998 when we opened the first boutique,
the first flagship store in Milan. 

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In 2005, we decided to start developing the Su Misura service
so I moved away from the boutique,

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I moved from Milan to Brianza and I started the Su Misura project inside the HQ. 

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We welcome a more select circle of customers.

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We supply a series of select fabrics or collections they have not seen yet. 

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And so, we put at their service, on the one hand
an even more varied selection of fabrics

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and on the other the collaboration of a specialist.

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For me, Su Misura means to adapt the physicality and characteristics
of some customer requests to the Canali style.

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It is very important to make the customer understand
that we are exporting our style. 

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So we cannot radically change our style,
our way of being that we want to export. 

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The person we are assisting must be well dressed because he is representing

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on one hand, his taste, on the other hand our brand because inside
there is a label that speaks about our brand. 

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We have never compromised, we have never lowered the product’s quality. 

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This is a bit of a mantra that we have been carrying for many years.

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I do not sell a product, I sell my professionalism.

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When I am talking to a client, whether a customer or a retailer,
I am Alessandro representing Canali. 

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So the amount of myself that I put in the process is very important.

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The substantial passion, the level of quality that we want to give the client,
the dedication to work and the desire to make things possible

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drove the company to get stronger 

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and face any kind of challenge that came on the market. 

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I hope Canali never loses its DNA, and becomes
stronger and stronger as a brand. 

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We have very good resources, our own identity 

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and together we must try to elevate
the perception of the brand that is Canali.