My growth path in the company began in 1998 when we opened the first boutique, the first flagship store in Milan.
In 2005, we decided to start developing the Su Misura service so I moved away from the boutique,
I moved from Milan to Brianza and I started the Su Misura project inside the HQ.
We welcome a more select circle of customers.
We supply a series of select fabrics or collections they have not seen yet.
And so, we put at their service, on the one hand an even more varied selection of fabrics
and on the other the collaboration of a specialist.
For me, Su Misura means to adapt the physicality and characteristics of some customer requests to the Canali style.
It is very important to make the customer understand that we are exporting our style.
So we cannot radically change our style, our way of being that we want to export.
The person we are assisting must be well dressed because he is representing
on one hand, his taste, on the other hand our brand because inside there is a label that speaks about our brand.
We have never compromised, we have never lowered the product’s quality.
This is a bit of a mantra that we have been carrying for many years.
I do not sell a product, I sell my professionalism.
When I am talking to a client, whether a customer or a retailer, I am Alessandro representing Canali.
So the amount of myself that I put in the process is very important.
The substantial passion, the level of quality that we want to give the client, the dedication to work and the desire to make things possible
drove the company to get stronger
and face any kind of challenge that came on the market.
I hope Canali never loses its DNA, and becomes stronger and stronger as a brand.
We have very good resources, our own identity
and together we must try to elevate the perception of the brand that is Canali.